This article discussed the results achieved by Marina Silva in the presidential election of 2010 in Brazil. To assess which are the main factors of the votes obtained by the candidate of the Green Party (PV), sociological, political and media variables will be controlled through multinomial models. The main hypothesis is that the successful candidate shows evidence of new patterns of electoral behavior in Brazil, resulting from increased of cognitive mobility the electorate, especially of the young and Internet users. At the same time, her voting also came from the more conservative religious groups, such as the Pentecostal evangelical.